Hockey, Host Cities, and the $1 Billion Broadcast War — The 2028 World Cup of Hockey Takes Shape

The NHL has officially announced Calgary, Edmonton, and Prague as the host cities for the 2028 World Cup of Hockey. Simultaneously, the NFL is demanding an additional $1 billion annually from CBS to renegotiate its broadcast rights deal ahead of 2032, reflecting the staggering, historically unprecedented commercial value that live major sport now commands in the streaming era.

Ghana doesn't play ice hockey. But the NFL and NHL broadcast rights story is a masterclass in how to value, package, and protect your sports IP. The Ghana Premier League (GPL) remains one of the most commercially undermonetized football leagues in Africa, with broadcasting deals worth a fraction of what the product deserves.